What is search engine optimization and what does it mean to you as a website owner. I came across this video on the basics of SEO, that I think every webmaster should know about. This video by Lee Lefever does a great job of explaining the basics to website newbies. The most import thing to know is the content is most important. Tricks only work for the short term if your're lucky. Quality is king.
This video uses a book website as an example.It shows you a few tips on what ingredients make of good search engine optimization. The words you use are important to search engines, but serving up quality content to your customers is key. Page titles should describe what is on the page. These titles should be precise. Inbound links can be important if they are from reputable companies. Buying links is not a good move for the SEO of your website. Check out this video for more information. Give us a call 212-904-0020 or Contact Us.We're happy to help.
When it comes to search engine optimization no one knows more than Google. The information provided is for websites smaller than 50 pages. This Video gives small business great start-up tips to help you rank higher with the search engines. I have summarized the main points. The seo tips and info are as follows:
I have always found Google's advice the best advice. The small amount of time that it takes to perform these tasks for your website are well worth it. If you need any help let us know. We provide marketing services. If you don't have the time or inclination to work on your website. 212-904-0020 or Contact Us.
Happy Holidays from Everyone at BetterBizworks to all of You.
Remember to Market online for 2013. We can help!
The past year has been an interesting and challenging one for most of us. According to Google, America's top searches were:
What were your Favorite Searches of the year?
If you're looking for the most authentic 'old world foods' your search ends at Andy Pasta Ltd. Long time members of the specialty food industry, the D'Antuono family has been responsible for introducing a slew of authentic old world imports from countries including Italy, France, Germany, the Netherlands, the U.K. and many others. Andy Pasta Ldt. is the online version of a boutique cheese and specialty shop and the ability to order and ship these products nationwide makes a truly special experience as these European specialties are rare and thus difficult to find in the United States. Cheeses, cured meats, oils, vinegars, honeys, jams, sweets and other delicacies are all offered on the website. Just in time for the holidays, Andy Pasta also offers pre-packaged gift boxes with flat rate $9.95 shipping within the 48 contiguous states. To indulge in one or many of the products offered by Andy Pasta, visit their website by clicking here.
I came across this vdeo of the tanker that ran aground on Front Street in Staten Island due to Hurricane Sandy. This is worth a look. Staten Island has taken some devstating damage from Hurricane Sandy. This video is just one example. Small boats of all kinds have been hurled onto the shoreline of Staten Island The storm surge left many homes damaged and washed away. A few people have been killed and more have been reported missing, as of the writing of this article. Power is still down across much of staten Island. Many people took much less precautions for Sandy because of previous hype from other storms. Locals have taken weather reporting with a grain of salt until now. This hurricane will remain in our memories as a seriously damaging storm.
Charles DiBartolo, President of BetterBizWorks was featured in the Staten Island Advance with Google’s Vice president, Susan Molinari attending a convention hosted by Google. The event, called “New York Get Your Business Online,”was held on Tuesday at the Hilton Garden Inn, Staten Island. According to statistics, over 53% of small business owners have yet to build websites for themselves making it difficult to obtain potential clients who go to the web to find out more information about different businesses. Google wanted to help these businesses grow by giving the opporunity build web presence while also providing tips to help promote their respective businesses. To read the full article, click here!
Google Adword developers have just announced that users will be unable to access their Google Adword accounts between the hours of 1PM and 11PM on Saturday, September 22nd. While ads will still run properly during the period, users will not be able to view their account information or change their ads. Google Ads developer Kevin Winter states that the changes are "necessary to keep adwords and DFP running smoothly." To learn more about Google Adwords Downtime, visit this link.
If you have registered your domain with GoDaddy or have a website hosted there. You could be having difficulty accessing your site. We have had a few customers that have their domains registered there and are having some issues. It has been reported that Godaddy's Servers were hacked by Anonymous. If you need guidance feel free to call us or Contact Us.
If you're starting a business today, you need to consider the type of website you want to represent your company. Are you looking to establish your brand? Building your brand will help potential customers recognize your business and its purpose. The design of your website should attract new prospects and funnel them towards measurable transaction .This measurable transaction could be the purchase of a product, the completion of a contact form, or subscription, etc. Tracking your website traffic and comparing it to the number of measurable transactions will allow you to Measure your ROI (Return On Investment) Setting up a website should be an investment, not a cost.
Websites are so important. What is the best way to choose how to get your website built?
Should you build a website yourself or have it done professionally?
Which of the two would be better for your business?
It all depends on how much you are willing to invest in your business to be a leading competitor in your specific market. With the decisions you make, there are bound to be benefits and drawbacks that come with it, deciding to build your site yourself or hiring someone is no different. Some of the benefits from building your own website would include:
Just as easily you can find the pros of "do it yourself" web building you can find the cons:
You may find that building your own website is the way to go after considering what you will be expecting out of it or you may find it to be overwhelming after considering your options. Don't forget, besides building your own website, you have another option. Just like creating your own site hiring a professional has pros and cons:
When looking for the negatives, you'll find:
Regardless of the methodology you choose we wish you luck in your online endeavors. If you choose to have your websites professionally done, please consider Better Biz Works, You'll have a professional designers and programmers that will work with you to create a positive effective message that can increase revenue. We can help potential customers find your site by helping you increase web traffic ad sales. Feel free to contact us, or call 212-904-0020
As paper mail-in rebates become antiquated, many are beginning to take advantage of "easy" online rebates, but if you're thinking of doing this at Staples, you should think again. Don't end up stabbing yourself in the eye with those $8 scissors you purchased just to get a $3.00 rebate. If you browse around online, you'll see that the general consensus for the Staples rebate is widely described as frustrating and nightmarish. My personal experience of trying to save $3 on a spool of paper started off like any other normal rebate as I purchased the paper and filled out all of the necessary information for the rebate card at the register. After politely declining the cashier's offer for the special Staples appreciated customer card for an additional $10, I signed the appropriate paperwork and later logged into the rebate program online. Once on the website, you must re-enter all of the information that you previously filled out in the store (this includes name, email, password etc). Next comes a component of the Staples Easy Rebate namesake, it's a seventeen digit confirmation number, misleadingly known as the "easy rebate number." It's sort of equivalent to a "convenience fee" or those little fancy ketchup packets: nothing fancy about them. After deciphering the sequence of numbers which are poorly printed on the receipt, you'll be asked to enter them once more before clicking confirm. A good tip on entering your easy confirmation number is to highlight, copy and paste the second time you enter it, as it's not uncommon to get stuck on this step.
While the fiasco of signing up for a Staples rebate is certainly a first world problem, other common online reviews tell of experiences where larger rebates were never recorded and thus never received by customers. Undocumented confirmation numbers and a lack of customer service are just a few attributes of the more involved experiences on the web. Overall, It's a shame that a business will make people jump through so many hoops just to purchase a product at a reasonable price. With complicated rebate numbers, error messages on the confirmation page and several other varying factors, there's nothing easy about it. In the meantime, my work will pay off in 4-8 weeks when my $3.00 rebate arrives. Hopefully.
If you are a Google Mail user, you most likely experienced a major "WTF" moment last week as you probably noticed that your Google Docs were nowhere to be found. Google has a pretty good track record on alerting users about changes and events in regards to their services and applications. In March, Google notified us when their privacy and search policies were changed and shortly after, they notified us about a defective Cuisinart Coffee Maker that had malfunctioned in a small lobby on the second floor of Google's headquarters in Mountain View, California. While Google usually alerts its users on even minute changes, there was no warning of the Google Docs transfer, thus leaving many users frustrated and confused.
Where are my Google Docs?
For those of you searching near and far, you can stop. Your Google Docs can easily be recovered through a new feature called Google Drive. Google Drive is a new component which allows you to to access all of your documents (word documents, spreadsheets, images etc.) from several different avenues including your desktop, tablet, mobile device and more. When first uploading your new Google Drive feature, you will be provided with an immediate 5GB of space; however, you can upgrade to get more space whenever you need it. To learn more about Google Drive and see a full list of the benefits, click this link.
When it comes to marketing online everyone's goal is the same. We need to increase our sphere of influence. Sometimes that means increasing our geographic footprint. At other times it means finding more people in our niche market. Spreading awareness has become easier and easier, but increasing your return on investment has become more challenging. Here are some techniques that might work for your business.
Give something away to get more information. Offer an e-book, an e-newsletter, or a tip sheet that people may find useful in return for contact information. Membership discounts or a customer rewards program can go a long way for existing customers in an ailing economy.
Make use of social media. Most of us have an account with Facebook, linked In or Twitter. If you have a visually appealing product you may want to try pinterest.com or tumblr.com . While I am a believer that social media isn't the be-all and end-all for transactions it is a great tool for raising awareness online.
Remember that if you are promoting and raising awareness online you must send the consumer to a place where a transaction can be created. That would be a well planned website. Create a squeeze page on your website that creates interest quickly, answers the most important questions and gathers contact info or makes the sale. Keep your website fresh with new and growing content to keep your visitors coming back.
Another factor in the online landscape is online reviews. Make sure you are aware of reviews that are being written about you. Encourage positive reviews. Ask happy customers to write them. Add testimonials to your site, and stay on top of negative reviews. Respond to them and try to make the customer happy.
Remember, there is no magic pill for online marketing. It takes work and dedication but it can be the most effective game in town. Use it to your full capacity.
Congratulations to North Country Herbs on their new website which has a real-time shopping cart!
Turn to the experts at North Country Herbs for products, recipes and many other ideas on how to get the most out of your fresh garden herbs. Through the new website, a wide variety of gardening products such as grow mats, rustic plant markers and many other tools are available for purchase. Moving from the garden and into the kitchen, North Country Herbs provides all of the culinary tools for tending to and preparing your herbs when cooking. Featuring various Cuisinart food processors, dehydrators and containers, North Country Herbs has it all.
In addition to supplying products which aid in everything from the preparation for growing herbs, to harvesting and preparing them for meals and crafts, the HerbLOG keeps you connected with fresh and new ideas on tending to and working with herbs. It serves as a way for you to learn innovative crafts designs, exciting recipes and how-to gardening tips involving herbs.
By visiting their new website, you can get your start in becoming the gardener you always wanted to be, or simply improve your skills and knowledge in how different herbs can be used.
In the age of social networking keeping in touch with customers is a very important part of doing business today. Many dynamic webpages offer the feature of presenting a blog to those who visit your website. Blogs are simple and easy to get started. It is a representation of your business and could be anything you want it to be. Blogs act as a personal news page for your business. It is a unique and customizable way to display your latest products and services to your current customer.
Blogs are a distinctive way to advertise through interaction with your customers. By publishing stories, photos, videos and product details, it continuously keeps the public updated with the newest products and services your business has to offer. This feature keeps the customers engaged with fresh and vibrant ideas of what is going on and provides reasons to use your services. A blog is a great way to display expertise and showcase your company brand to draw followers in.
BetterBizWorks offers blogs as part of all of our website packages. We offer free workshops and seminars on how to market your business through blogs, social media, pay-per-click advertising and more. Give us a call or contact us at (212) 904-0020 for our next free workshop.
Growing up in Staten Island in the 60's and 70s I remember when Port Richmond Avenue was a shopping Mecca. While there is still shopping there, unfortunately it has lost it's luster over the years, as business owners moved to other areas and lost interest. There's a new game in town where business owners create Business Improvements Districts called BIDs. These BIDs allow land owners nd business owners and tenants to group together and pool resources to improve their neighborhood. Forest Avenue in West Brighton was the first community in Staten Island to succeed at this process. As a result the neighborhood is bustling, clean with an active business group and community. Pride is rampant and shopping is improved.
The Forest Avenue Business Improvement District sponsored their Annual Spring Stroll this week. The Spring stroll spanned Forest Avenue from Broadway to Hart Boulevard in West Brighton. This allowed the community to enjoy the beautiful weather, some sidewalk shopping, free food and a chance to get to know all of the people who work on the Avenue. Some of the shops participating were Pastosa Ravioli, Appleseed Homes, Beans and Leaves, Safari Realty, Afternoone's and scores of others. The community really enjoyed the event.
This event shows that Staten Island's businesses owners need to consider creating more BIDs in Staten Island. As a borough we are behind in this community improvement process. It's great to see the Forest Ave has taken the bull by the horns, with the help of the WBCLDC, which helped form and manage the Forest Ave. BID. There are more of these community improvement groups forming on Victory Blvd., Castleton Ave. and Hylan Blvd. These groups create a common interest to improve community standards. Business owners and land owners unite and pool ideas, money and strategies to bring business back to the community. Staten Island needs more of this. The average consumer forgets about local business. These groups bring the proper attention back to small business, personal service and neighborhood involvement. Let's hope they can move forward and help these Main Street type communities to thrive.