Professional Client Solutions New Web Presence!
Greeting cards are an excellent way to add a personal touch when keeping in contact with your clients. Professional Client Solutions, a family owned Matawan, New Jersey based greeting card distributor can help keep your business' name in front of your clients. With endless custom mailing programs, the friendly professionals at Professional Client Solutions can implement a mailing package tailored to your industry. Whether your business is in real estate, dinning, retail or anything else, Proclient has your solution!
To learn more about the company and their mailing services, visit their new website by clicking here!
A New Way To Grow Your Business
I constantly hear from business owners that there is no help for the small businessman. I am involved with a few entities that are of immense help to small business owners. SCORE, the SBDC and the WBCLDC in Staten Island are great ways for burgeoning businesses to get a leg up when starting a business or trying to refresh an old one, but what about entrepreneurs that are poised for growth and are looking to take off? Have you been in a growing business for two or more years, but want it to grow faster? If you're willing to learn and make a commitment to growing your business, I might have the perfect solution for you.
I was recently at the SIEDC Show at the Hilton Hotel in Staten Island, and a friend, Evelyn Rogers from A Taste of Honey introduced me to a gentleman that worked at LaGuardia Community College Continuing Education. Paisley Demby, a Business Services Director for Goldman Sachs 10,000 Small Businesses gave me an overview on their services. I am active in the Staten Island business community, and I'm always looking for new ways to help my business colleagues grow. Paisley introduced me to a program that all small business owners should know about. Goldman Sachs 10,000 Small Businesses is a $500 Million program to help small businesses in the United States grow and create jobs. This course teaches business owners how to:
- Overcome barriers to growth
- Create a business growth plan
- Find and evaluate business opportunities
- Strengthen their financial acumen
- Learn about government contracting opportunities
- Human resource development
- Improve sales and marketing
The program benefits also include business support services, that consists of one-on-one business advise, networking opportunities and technical assistance for critical business issues. The course can help entrepreneurs to prepare their companies to access capital through partners and capital providers. Your businesses must meet certain criteria. they need to be poised for growth with gross revenue of 150,000-4,000,000 in the last year.
The program I was introduced to is currently operating in NY. I understand there are also programs in Chicago, Houston, Long Beach, Los Angeles and New Orleans. The curriculum includes orientation on entrepreneurial skill sets, growth planning and business assistance resources. The second module includes growth and opportunities, comprised of exploring different strategies for growing a successful small business. There is a module on leadership styles and strategies. The fifth module is on human resource management, followed by marketing and selling. Next you'll learn how to be bankable. After that you'll learn how to grow your business through operations and how to successfully implement your growth plan. The last module helps business owners to use mentors advisory boards and consultants to help them grow their business instead of relying on themselves for new strategies. It all comes together at the end where you present your growth plan and receive feedback and guidance on how to implement the strategies you've created.
I've heard enough griping that there's no help for business owners: there's plenty of help, but it won't walk through your front door. You have to go out and get it. If you are in NY and want to know more, go to www.laguardia.edu/10ksb and take action. Cease the day!
For More Info:
Goldman Sachs 10,000 Small Businesses
LaGuardia Community College
29-10 Thomson Avenue,
9th Flr Room C911B
Long Island City, NY 11101
718.730.7400 – Main
718.609.2017 – Fax
Air Masters Heating and Air Condtioning
A hot new website for a cool company. Air Masters Heating and Air Conditioning has launched a new website through BetterbizWorks, LLC. Air Masters has been serving brooklyn and Staten Island since 1990 with superior customer service. They are authorized Trane Dealers and they're a leading installer for the area. Visit their website at www.airmasterssi.com
Truth Be Told
Congratulations to Truth Be Told – A Premier Public Relations, event management and entertainment brand development company with offices in New York and Los Angeles. Truth Be Told Focuses on making their client's brands more valuable through accessing a diverse set of resources across lifestyle spectrums. http://www.truthbetold.com/
Celebrating the Launch of Snug Harbor’s New Website!
One of the staples of Staten Island Community and Culture, Snug Harbor Cultural Center and Botanical Garden is an amazing sight. A place where history, architecture, visual art, theater, dance, music and environmental science come together to provide people with an education and experience they won’t forget. Such a special place warrants a special website. The city’s most unique architectural complexes, landscapes and contemporary art required a website that was able to parallel the vibrant, regional cultural destination and recreation for diverse cultures of all ages. Here at BetterBizWorks, LLC we have the talent and ability to cater our skills to customize websites that fit our customers’ demands. Feel free to visit their revamped page at http://www.snug-harbor.org , and check out their new stylish, easier to navigate website equipped with new features such as the latest event calendar and interactive map to name a few.
Gmail’s “Temporary Error 500″
"Temporary error 500" is the doom phrase of the day for gmail users worldwide. Issues with Google email accounts began surfacing on twitter and facebook this morning around 11:50 AM Eastern Standard Time. Upon signing into a gmail account, most users are hindered from accessing their inbox due to a "Temporary error 500" message. While the reasons for Google's faux-pas are still unknown, denied access isn't expected to last long. To learn more about Google Mail's issues click here, or read an article covering the subject from engadget.com.
A New Look for the Conference House!
As a nationally registered historic landmark dating from ca. 1670, some might joke that not much is new at Staten Island’s Conference House; however, their new website is less than 1 week old! Starting this week, returning visitors to conferencehouse.org will be surprised with the site's new appearence and layout which allows users to navigate through the site to learn about news, events and the history of the museum.
Built by British immigrant Captain Christopher Billopp circa 1670, the stone manor was referred to as the Billopp Estate for nearly a century until September 1776 when British Commander Lord Howe called for a peace meeting at the estate which would attempt to end the Revolutionary War. Among those in attendance were Edward Rutledge, John Adams and Benjamin Franklin. While this peace conference was ultimately unsuccessful, the historical significance of the meeting was renowned and overtime the manse gained the name "The Conference House."
The Conference House today hosts many events, tours, historical reenactments and festivals, especially during the more temperate seasons throughout the year. With spring being the best time to launch, there will soon be plenty on the horizon of Conference House Calendar. Visit their new website by clicking this link and be sure to check back periodically for new events and happenings during the late spring and summer of 2012!
New Search Engine Optimization Tips
I have posted a new SEO tips video from a Google employee. Some good viewpoints from Google on mistakes webmasters make and how to avoid them. Features that Google offers to help make SEO are also included. Here are some of the highlights:
- Coinside planning between online and offline marketing so they work together.
- Integrate your marketing campaigns
- use rel="next" and rel="prev markup instead of rel="canonical on subject pages to your page one
- You can submit up to 500 urls you would like crawled through "fetch as googlebot" in Webmaster tools
- subscribe to the webmaster central blog
- Don't get caught in SEO trends
- Don't chase search engine algorythms search for users instead
- Dont worry about keyword density create good content
- Be agile
- Do something cool
- Include relavent keywords in your copy
- plan your tags and site architecture well
- sign up for email forwarding in webmaster tools
- attract buzz and natural links
- Stay fresh and relavent use social media and incorporate new technolgy
Take a look at the video. We're here if you need us. 212-904-0020
Google Apps For Business On The Cloud
Keeping your business on the cloud instead of held captive on a server, in your office is more efficient, more effective and more convenient than ever before. Google Apps offers an easy way to keep email, documents, events, and business communications all in one place with easy access for you and your employees. Google Apps makes it easy to collaborate while your on the road, in the office or at home. Some of the benefits of having an office on the cloud is having the ability to share your calendar , contracts, agreements, presentations, and communications with everyone that works with or for your wherever they are. Google's Gmail is one of the best email systems with world class search features and ease of use. If you haven't tried their effortless video chat you are missing something. interoffice video communication has never been easier. If you are a New York Business and you're not using these features contact us and we'll show you what you're missing. When you combine Google Apps with some of our website solutions, CRM databases and Internet marketing programs you'll be flying way above the competition. That's what utilizing the cloud is all about. 212-904-0020
5 Ways to Advertise Online
There are plenty of ways to advertise your business online. this Google video gives you a basic primer on ways to advertise online. I am surprised that www.Google.com/places is not included on this video. Making your website search engine friendly is an important part of growing your business organically online. The video below glazes over this. there are many articles on this site that can help you with it. Look along the right hand column and click on SEO and SEM. Please work on your website before you list it with the search engines. Email marketing is a great way to reach out to customers and prospects who have given you permission to contact them. If you don't have a way to collect email addresses for this purpose your website and your retail location should be the source. Does your website give visitors a reason to leave you with an email address. If it doesn't, work on it as soon as possible, because that is a major flaw in many websites. Take a look at the video below for more tips and call us at 212-904-0020 for more marketing info. We also offer free workshops in Staten Island for Internet marketing and more productive websites.
Towne Deli’s New Website
A long standing landmark in Staten Island's Tottenville, Towne Deli Pizzaria has been serving authentic Italian dishes, freshly crafted heros and specialty pizzas since 1971. Located near the intersection of Arthur Kill Road and Main Street, this establishment is the South Shore's number one choice for pick-up and delivery. While much of Towne Deli's business involves take out, its newly refurbished dining room provides a relaxed atmosphere where friends and family gather to commune over thin crusted margherita pizzas and glasses of merlot. To view all the cuisines that Towne Deli has to offer, or to explore their catering options, click here to visit their new website. 
Lake Drive School’s Virtual Makeover
Developed nearly 40 years ago, The Lake Drive Program has a prominent history of excellence. With several advancements in both technology and therapy in the first decade of the twenty-first century, the Lake Drive Program continues to meet the changing and varied needs of children with hearing loss. With specialized programs including auditory/ oral classroom options, total communication, auditory/verbal intervention, as well as mainstreaming opportunities across all academic levels. The program is dedicated to the development of listening, speech, language, literacy and communication. Every classroom at Lake Drive is equipped with Smartboard and computer technology and many of the high school students also utilize iPod and iPad technology. Lake Drive’s state of the art audiological diagnostic testing center has the ability to program cochlear implants. A wide variety of trained specialists including educational audiologists, speech/language pathologists, auditory/verbal therapists, occupational and physical therapists, social workers, counselors, and sign language interpreters complement our highly qualified professional staff. To learn more about the Lake Drive School, click here to visit their new website!
Write Effective Pay Per Click Ads
Pay Per Click Advertising can be an effective way to sell your product or service online. An ad that appeals to your customer is necessary to get you a good return on investment. The best strategy for writing an effective ad campaign includes the following:
- Relevant content
- Proper keywords
- Sell Benefits
- Run test Ads
Make sure you make the best use of your content. Google bolds words in your ad that match the keywords that are searched. Using the proper keywords and having them appear in your ad will make it stronger. Mention benefits instaed of features like in any good sales campaign. Run variations of your ad and test to see which ads yield greater returns. Play with the titles as a test, then test the offers. Check the results of each variation and adapt the most effective ads to increase your ROI.
Take a look at this video to re-affirm the basics. BetterBizWorks, LLC can help you or we can manage the whole process for you.
Klein’s Kill Fruit Farm
Klein’s Kill Fruit Farms is a 3rd generation family-owned 600 acre orchard and farm located in Germantown, New York. Established by Antonio and Jesse Bartolotta in 1921, Klein's Kill began as a 225 acre farm specializing in half a dozen varieties of apples. Three generations and 90 years later, brothers Russell, 85, Alfred, 81 and Robert Bartolotta, 76 along with Russell Jr. run the daily operations of Klein’s Kill Fruit Farm Corporation. Since its foundation just under a century ago, the farm has nearly tripled in size and is now renowned for an abundance of fruits including pairs, cherries, peaches, plumbs, and twenty types of apples. A business that continues to blossom, Klein’s Kills is responsible for delivering fruit anywhere from New York state to California. To learn more about the story of Klein’s Kill Fruit Farm, visit their new website by clicking here.
Minchew & Santner, LLP
Attorneys Minchew and Santner have practiced their entire professional careers in the field of plaintiff's personal injury law with combined experience of nearly 40 years. Minchew and Santner Law Firm is large enough to handle difficult litigation through trial; however, the firm is equipped to give clients personal attention. For many of the firm's clients, their accident is one of the worst events of their life. Although Minchew and Santner can't improve the physical conditions of their clients, they can maximize their recovery.
To learn more about Minchew & Santner, visit their website by clicking here.
A New Look for CHIP of New York
CHIP stands for Children's Home Intervention Program, Inc. CHIP’s work is dedicated to providing quality services to families and their young children diagnosed with Autism Spectrum Disorders (ASD), Developmental Delays or other Disabilities.
CHIP’s Early Intervention Program provides Educational and Therapy Programs for children from birth to three years of age. All services are provided at no cost to families and are funded and regulated by the New York State Department of Health and by the NYC Early Intervention Program under the auspices of the New York City Department of Health and Mental Hygiene. York City Early Intervention Program.
CHIP operates a SEIT (Special Education Itinerant Teaching program for children three to five years old, approved, regulated and funded under New York State Education Department and the NYC Department of Education.
They are proud to provide home and community based services in all boroughs. CHIP also provides center-based early intervention services in a beautiful Day Care/ Special Needs Center in Staten Island.
To learn more about their services, visit their website by clicking this link.
Web Marketing Primer
What is Internet marketing. Different people feel internet marketing means different things. Internet marketing includes many methods to help increase sales or awareness online. Internet marketing should be connect to your print marketing program to help enhance it.
Internet Marketing Components include:
- a website
- relevant website content
- subscription offer on site
- search engine marketing
- Search engine optimization
- pay per click advertising
- banner advertising
- email marketing
- online newsletters
- online press releases
- blogs
- e articles
- social media marketing
All of these items are touched on in the video below. BetterBizWorks offers all of these ideas in our monthly workshops. We also provide services for all of the above. Call us at 212-904-0020 or Contact Us to learn more.
Search Engine Optimization Basics
Search Engine Optimization always raises questions. Most people don't really understand what it is and many SEO companies out there like to mystify it. The basics of true quality search optimization is based on quality content. Common Craft's video in collaberation with Serch Engine Land, on optimization explains the basics well. Take a look.
SOPA – What is it?
SOPA is he latest attempt at stopping online piracy which for the most part is a good thing. The problem is that the latest series of bills also affects our liberty. Protecting against copyright infringement and illegal content on websites. These bills are supposedly targeted at websites that allow indiscriminant piracy on a huge scale. The problem as usual is in the details. It's one thing to defend against online piracy and illegal content. It's another to curtail, punish and or remove content from the interent without de process. The Interent is all about freedom of speech, just as America used to be. Legislation like this taints the principals that America was founded on. The latest trends in legislation seem to be tilted more towards censorship, restriction and blackisting, instead of freedom and liberty.
Welcoming Piermarco to the Web
The Piermarco Group of Linden, New Jersey is responsible for distributing a wide array of cutting edge beauty products to prestigious salons in New York, New Jersey and Pennsylvania. Boost the quality of your salon by incorporating dynamic hair care solutions from expert product lines. The Piermarco Group's most popular lines include Scruples, Alfaparf, A&G, Avlon, nTrance, Rejuvenol in addition to many more. To learn more about Piermarco and the services they offer, click here to visit their new website!
