The internet is changing once again, with the evolution of new mobile products many people are looking at alternatives to standard web platforms. Among websites, Wordpress is one of the most common topping 17% of sites. This titan of the web industry is built to allow for easy use, dynamic visual flow along with interactive blogging and search engine optimization . Bootstrap, a new and growing website style, works to make the compatible for any device. While both run exceptionally well, they each have unique qualities that can be great for any business website.
Wordpress is good for anyone, especially if viewed from a large screen system, such as a tablet or computer. Themes for Wordpress are more conceptual and visually appealing than Bootstrap. It can have a more 3-dimensional curvature than it’s counterpart. Bootstrap is much flatter and basic-looking than Wordpress. The high-end design of Wordpress makes it use up more memory when loading the pages of the website, which may be slower when loading on a phone or other mobile device.
Bootstrap, while equally as good, is best suited for smartphones or small-screen devices. Bootstrap’s dynamic design allows for the page and text to change size based on the viewing window. This is so that you do not need to side-scroll during the use of the site. Any pictures, text, or buttons on the website move in and out as the window size changes so that it is impossible to side-scroll, but scrolling up and down is imperative to the use of the site. Bootstrap uses less memory to load than wordpress does, so it could be better for loading on a mobile device that would take longer to load than if it were on a computer with better connection.
To discuss which web platform would work best for your business, and what we can do to make your business a fantastic, customized website, call us at 212-904-0020 to set up an appointment.
Beginning to market your business can be a challenge, if you don’t know where to start. Marketing online is not just about making a website, or forming a facebook page. Whether posting pictures, videos, or articles for your business, you need to know what look, demographic, and format you should have. Here are ten basics to online marketing you need to kick off your business on the web.
Know Your Enemy:
Find a target audience for your company. Knowing the worries, values, and troubles of the demographic can help establish a basic connection with the people you are focusing on. If your company aims towards married women between 30 and 45, they focus more on the welfare of the family, education, and safety. They may also use social media sites or read articles on parenting sites. Having information such as this can aid in how you form your marketing campaigns, so that they address their views, lives, and frustrations so they look to your product or service.
Understanding the Vibe:
No matter what product or service you are providing, you need to figure out what look and feel you want to send out while marketing your business. If you have a beauty salon, you will most likely have a feminine and chic look, with earth tones for the background. If you promoting a restaurant, the feel should be warm and inviting, with pictures of your food to make people want to go there. Either way, the colors, messaging, tone, color palette, and logo should have a connection to your business as a whole. Having an all red site while your logo colors are blue and green may not be the best choice. The brand elements of your business form not only the theme of the site, but also the feeling you want to send to potential clients or customers that see it.
Having A User-Friendly Website:
Part of having a professional-looking website is making it easy to navigate for everyone. Put the phone number for your business in a clearly visible, and obvious spot, such as the top or sidebar. Along with the phone number, an email address and business hours should be easy to find and available to all site visitors. Having a clean, focused design can make it much easier for the consumer to use. If all the information on the website is scattered, it may be hard for your customers to find what they need. Keep updating the content on the site as news comes up, such as a new item on the menu, deals and special offers, or information on a topic that pertains to the site.
Keep Them Coming Back:
To keep current customers with you, and bring in new ones, you should publish new and relevant content that your customer base would like. A hair salon may write about a unique hairstyle, a new member of the staff, or a hair product that they just began to offer. Whether you want to establish a blog page on the site, or just put up posts on the homepage is up to you. Posting a new article every 2 weeks can keep readers coming back for more. Consider posting the articles on a social media site as well, because it can be shared by readers. This allows for your followers friends to see your article. They may, in turn, become followers themselves.
Strength Through Social Media:
Social media can be an easy way to connect to potential customers, and keep in touch with your current ones. It is important to get on the right social media for your business based on what you do, sell, and the demographics that you aim for. Hair salons and remodeling contractors might use Pinterest because the user base of it is mostly women. Pinterest is also popular for showing pictures, so it can be a good way to show off a finished kitchen, or hair style. Facebook may be a better option for restaurants and diners, because it allows for a large amount of text to give out information on specials or events. Pictures can be put up on Facebook as well, so a picture of a new menu item can go out to your customers. Only 5.4% of Facebook’s users are below the age of 18, so this caters to the adult and family base that restaurants go for. In fact, 15.6% are age 55 or above. Figure out which social media sites will offer the best connection to your customers, whether current or potential.
Consider making a mobile version of the site, in addition to the standard style. With the growing use of smartphones, this can be a huge plus. The mobile version should offer the same information as the standard version. A phone-friendly website might have a map function, or a click-to-call option. This adds to the chances of being contacted by people who are in need of your services.
Email blasters are used to send out mass emails to customers who have signed up. It allows you to send information to all of your clients and offer special deals to have them come back. Coupons, announcements, hints, offers, and more can be sent to all of the customers who have signed up. Email marketing vendors such as MailChimp or Constant Contact can be used to set up an email blaster easily and keep you connected, organized, and ready to send out a mass email. Just make sure you stay within the U.S. Federal trade laws and keep from sending emails to customers who leave or refuse the email blasts.
Search Engine Connections:
Getting information out to the world is very easy in the age of the internet. The best way to get your name out there is by using search engines. SEO (Search Engine Optimization) is a great way to do this because it adds keywords to organize where your website should appear when someone searches. It is based on what keywords the searcher is using, such as the service or product they want, what location they are in, et cetera. You want your site to come before all the others, so use multiple, keywords that are relevant to the purpose of the business.
Using Online Business Listings:
An online business listing is a great way for you to put your business, and website, out for consumers to find. Directories such as Google Places, Yelp, and Yahoo! Local can bring local customers to you. Many listings are connected to Google or Apple Maps, so people using the map service can find you easily. Make sure that the information on your listings are correct.
See What Works for You:
Which marketing tactic works the best for your business? Are customers opening your emails? Find out what is bringing you the most new customers. This is important, as it tells you where to continue spending your time and money. Remember that you probably won’t get a huge influx of new customers on the first day. It may take a while, but once established, a fully functional marketing set-up can really benefit your business.
The majority of American families have access to more than one mobile device on any given day. Over 15% of all internet access in America comes from a mobile device and is rising every day. Use of smartphones and tablets has exploded and the small business hasn’t kept up with mobile demand. The best way for your customers to contact your business may be through a mobile website. Mobile access provides immediate advantage for sales, emergencies, and customer service.
It’s important for your mobile customers to view a simple but effective mobile site while your customers with PCs should view an elaborate site with all of the bells and whistles they expect.
With BetterBizWorks Web Design and Internet Marketing we can setup a mobile website for only$19.99 per month while providing your PC customers with a full access website. Act now and all fees are waived through February 15th and we’ll waive the $149.00 set up fee. Keep up with mobile technology and it can reward you handsomely. Learn More! or 212-904-0020
It's 2014. Where is your marketing plan? Hopefully you have cut back or eliminated your telephone book ads and created a fresh website with a local professional website designer, which can help you market your business online. Once your site is built you need to create multiple streams of traffic to your website. Market your website at your brick and mortar location if you have one.
Add a sign-up sheet you your front desk. If you have a restaurant put comment cards in your billfolds to collect comments and marketing data like email addresses, cell phone numbers and address and contact info. Create an email list and market to your customers. Create offers and send them to your website for coupons, articles, newsletters, and ideas.
Set up a pay per click advertising program that gets people to come to a transaction page on your website. A transaction page is a page that gets your customers to take action on something, whether it's buying a product, printing an offer or filling in lead information or an appointment.
Create Social Media pages and stay top of mind with customers and prospects. Research your marketing platforms to see if the demographics of the social media platform fit your market niche. Remember that social media is mostly free but your time isn't, so don't waste time in platforms that don't fit your needs.
If you have a blog page on your website good for you. The key to success on your site is having plenty of quality content that your visitors will want to read and find useful. Make sure your are adiing fresh interesting content on a regular basis. Always have a call to action at the bottom of every article. If you don't ask you probably won't get. Post the URLs of these same articles on your social media platforms. Make sure the posts are engaging.
These items above are the basics for creating an online marketing program that can create traffic to your website. whether you need help with a basic online marketing set-up or an elaborate marketing plan, we can help. If you need more information or would like a professional marketing company to create an online marketing program for you give BetterBizWorks, LLC a call. 212-904-0020 or Contact Us.
When it comes to your website, the design is important to receive traffic and survive. Research has shown that first impressions are very influential for a company and their website. A consumer’s first impression takes approximately seven seconds of viewing a websites homepage. If a website contains a poor design, consumers will perceive it as a bad reflection of the company itself.
There are a number of excellent companies that have not prospered because they have badly designed websites. One of the main reasons why this happens is because too many business owners work on their websites without any assistance or training.
In order to generate a tailored website that involves your brand, you need to hire a professional web designer. Though this might be seen as an extra business expense, the pay-off is substantial.
The main goal is to find a web designer that recognizes your vision for the website and has the expertise to make it a reality. The most successful online businesses and websites have designers because they know the importance of having one. Instead of seeing it as an expense, you need to know it’s a business investment that pays.
When it comes to designing a website it is essential to consider everything from the font size to ad placement and page layout. You want your website to stand out against your competitors by looking and operating better. Today’s trend is a cleaner flat design that brings attention to your product or service. You want a fast loading with all your links correctly working and easy to recognize. The design should funnel your prospect toward the transaction instead of away from your website.
Hiring a professional to create your website will make a substantial difference to the success of your website. In order to succeed and rise above the rest you must have a professionally designed website that builds your brand.
Happy Holidays from all of us to all of you.
Dr. Rodriguez has been practicing on Staten Island since 1995 and is located at 2375 Richmond Ave. Besides private practice, he has also maintained his position of Attending Dentist at Lutheran Medical Center. This has allowed him to supervise and teach young dentists, while helping to bring quality dental care to the people of Sunset Park. His past and present affiliations include The American Dental Association, Academy of General Dentistry, Clinical Director's Network, Xaverian High School Promise Fund Committee, and Our Lady Star of the Sea Parish Men's Association. He is committed to taking continuing education courses each year in implant dentistry and orthodontics. Contact us at perfectsmilesi.com
Air Masters Heating and Air Conditioning has been serving Staten Island & Brooklyn with superior customer service since 1990. We are located at 1935 Richmond Terrace Staten Island, New York. We are authorized Trane Dealers and we do most of the heating and air conditioning installations and servicing for Staten Island's Home Depot stores. Air Masters installs and maintains residential and commercial systems throughout th NYC Area. Air Masters has trained technicians available 24/7 for your convenience. Contact us at our website http://airmasterssi.com/
Piermarco Group based in Linden NJ, serves the NY, NJ & PA area. We offer hair care products for professional salons from over a dozen premium companies including:
alfaparf, AG Hair, Avlon, Uniq One, Healium, Neuma, Ntrance, LS&B Grooming, Gammapiu, Rejuvenol, Scruples, and Oblithica. Piermarco Group take pride in a superior level of Sevice, accompanied by offering a top quality education from their knowledgable staff. You can visit their website at www.piermarcogroup.com
Gerald Peters Gold Mine was established in 1982 as a proudly family-owned and operated leading multi-brand jewelry store on Staten Island located in the Mall. Some of the most prestigious designers are carried there.
Some of their lines include:
Hearts On Fire ®
Tag Heuer ®
Alex and Ani ®
Simon G ®
Roberto Coin ®
Michael Kors ®
Frederick Sage ®
Peter Storm ®
Their staff consists of graduates from the Gemological Institute of America and experience in the jewelry industry for a combination of over a decade. They are also the only jewelry store in New York to have a JA Certified Master Bench Jeweler on premise to service and design our customers most treasured jewelry. Visit their website at www.gpgoldmine.com or visit them at the Staten Island Mall
Marianne Hughes offers Psychotherapy for a life in progress, located at 333 East 34th St. in Manhattan and 33 Oceanic Ave. in staten Island. Marianne Hughes encompasses psychotherapy, creative arts therapy and play therapy. Trained in social work, art therapy and creativity development, and psychoanalysis, as well as by the many experiences and individuals that she has encountered, Marianne Hughes is qualified to provide client-centered, ethical treatment with the aim of engaging in a life worth living. Visit the website at www.mariannehughes.com
North Shore Vee Arnis Jitsu is located at 140 Prospect St. in staten Island. they teach Vee Arnis JUI JITSU is a unique system of Self Defense. It is a combination of Karate, Judo, Muay Thai, Boxing, to name a few.The emphasis is on Self Defense, NOT trophies. The System is always changing to adjust to new situations in an ever changing world. Lose weight, get fit, have more energy, build confidence, focus, discipline and respect. Check out their new website at www.northshoreveearnisjitsu.com
Whole Body Awareness has been educating people on healthy eating and living. They can help you make a positive change in your lifestyle and overall health. Whole Body Awareness will teach you how to balance your diet for optimum results. Educate you on what foods cause sluggishness and what foods energize. They can guide you through the process and establish a health program that will help you obtain your goals through healthy eating. You can increase your physical and emotional well being for the rest of your life. Whole Body Awareness offers counseling, services and products to help you make healthy positive changes to your life. Visit their website at www.wholebodyawareness.com
Jimmy Steiny's Pub is an eclectic neighborhood bar where Staten Island greets the world. They host a diverse collection of neighborhood regulars, tourists, artists, lovers, as well as all of Staten Island. Steiny's is a fun pub with great food events are happening almost every night.. They offer karaoke night, Martinin Madness and happy hour is 4:30-7pm. Tourist's are welcome. They are located one block from the Staten Island Ferry. Visit Jimmy Steiny's Pub at 3 Hyatt St. in Staten Island or call 718-442-9526. www.jimmiesteinys.com
South Shore Wellness Center offers chiropractic care, Physical Rehabilitation and Physical Therapy. They can help you if you are suffering from neckk pain, back pain or chronic pain symtoms. They offer treatment plans to aid in recovery from accidents or surgery. they can even help with other injuries like carpal tunnel syndrome or sports injuries. South Shore wellness center is located on 639 Sinclair Ave. you can reach them at 718-967-4646 or visit their website at www.southshorewellness.com
Network Agency Inc. offer all forms of insurance for business, municipalities and individuals. Whether you need insurance, tax, accounting or financial planning Network Agency Inc. has a trained team of financial and insurance people to help you reach your goals.
Network Agency has 5 locations throughout NY and NJ. Please feel free to contact us for the nearest location.
8719 18th Ave.
Brooklyn, NY 11214
f. 718-837-3297 Visit their website at www.networkagencyinc.com
Throw the clutter in the garbage. Don’t put it on your website. When it comes to website design, minimalism is in. Clutter is out. Consumers get hit with too many ads every day. If something is too busy, flashy or over the top most consumers are immune to the loud and gaudy, haunting ads. The majority of consumers feel they are bombarded by online advertising. They want to go to sites that give them pertinent information and are visually appealing. Your website should be easy on the eyes. Your articles should focus attention on the subject instead of the ads, and those ads you choose to put on the site should be limited, relevant and modest. White space is a good thing. The old advertising agencies used to limit whitespace. Now they are utilizing it to accentuate the important. In consumer surveys one of the main reasons a consumer leaves a site is too much clutter. As a web design company, BetterBizWorks is in constant battle with certain customers that want to fill their sites with overwhelming graphics. It is our job to try to keep them on the side of minimalism and effectiveness. What we see in web design trends is flat design with minimal but effective graphics that bring attention to the subject at hand. Overwhelming attempts to make everything stand out like bold text, electrifying colors, drop shadows, Flash, animated gifs, and involuntary motion create distractions and confusion which can drive customers away from your site. Small amounts of the same items can be tastefully used. Don’t scream so loud that your customer can’t hear what you’re saying.
It’s always a good idea to keep a website clean and crisp with whitespace and a focal point on the subject. Ads should not be distractions that draw attention away from your content in a loud manner. Creating a website that the consumer feels comfortable on, will help them to spend more time browsing your pages. If it’s homey and pleasant, people will be more apt to purchase from you than from the carnival barker with the circus website. Try simple and clean. It works wonderfully.