Blogging for your Business
In the age of social networking keeping in touch with customers is a very important part of doing business today. Many dynamic webpages offer the feature of presenting a blog to those who visit your website. Blogs are simple and easy to get started. It is a representation of your business and could be anything you want it to be. Blogs act as a personal news page for your business. It is a unique and customizable way to display your latest products and services to your current customer.
Blogs are a distinctive way to advertise through interaction with your customers. By publishing stories, photos, videos and product details, it continuously keeps the public updated with the newest products and services your business has to offer. This feature keeps the customers engaged with fresh and vibrant ideas of what is going on and provides reasons to use your services. A blog is a great way to display expertise and showcase your company brand to draw followers in.
BetterBizWorks offers blogs as part of all of our website packages. We offer free workshops and seminars on how to market your business through blogs, social media, pay-per-click advertising and more. Give us a call or contact us at (212) 904-0020 for our next free workshop.
Gmail’s “Temporary Error 500″
"Temporary error 500" is the doom phrase of the day for gmail users worldwide. Issues with Google email accounts began surfacing on twitter and facebook this morning around 11:50 AM Eastern Standard Time. Upon signing into a gmail account, most users are hindered from accessing their inbox due to a "Temporary error 500" message. While the reasons for Google's faux-pas are still unknown, denied access isn't expected to last long. To learn more about Google Mail's issues click here, or read an article covering the subject from engadget.com.
Google Apps For Business On The Cloud
Keeping your business on the cloud instead of held captive on a server, in your office is more efficient, more effective and more convenient than ever before. Google Apps offers an easy way to keep email, documents, events, and business communications all in one place with easy access for you and your employees. Google Apps makes it easy to collaborate while your on the road, in the office or at home. Some of the benefits of having an office on the cloud is having the ability to share your calendar , contracts, agreements, presentations, and communications with everyone that works with or for your wherever they are. Google's Gmail is one of the best email systems with world class search features and ease of use. If you haven't tried their effortless video chat you are missing something. interoffice video communication has never been easier. If you are a New York Business and you're not using these features contact us and we'll show you what you're missing. When you combine Google Apps with some of our website solutions, CRM databases and Internet marketing programs you'll be flying way above the competition. That's what utilizing the cloud is all about. 212-904-0020
SOPA – What is it?
SOPA is he latest attempt at stopping online piracy which for the most part is a good thing. The problem is that the latest series of bills also affects our liberty. Protecting against copyright infringement and illegal content on websites. These bills are supposedly targeted at websites that allow indiscriminant piracy on a huge scale. The problem as usual is in the details. It's one thing to defend against online piracy and illegal content. It's another to curtail, punish and or remove content from the interent without de process. The Interent is all about freedom of speech, just as America used to be. Legislation like this taints the principals that America was founded on. The latest trends in legislation seem to be tilted more towards censorship, restriction and blackisting, instead of freedom and liberty.
Refine Your Website Marketing
Most business owners I speak with aren't clear on what their business goals are for their website. They know they want more customers. For the most part they have created an extension of their business card online, but they haven't set up a blueprint for how to funnel the visitor into:
- Providing lead information
- Making a Purchase
- Signing up for a Newsletter
- Engaging in performing a planned specific action
In order to set up a blueprint you need to answer the following questions
What Kind of transaction are you looking to create?
- Purchases (Retailers)
- Leads (Consultative Sales)
- Newsletter (Blog)
- Engagement (Blog)
Measure your success on Google Analytics though:
- Dollar Value of Purchases ( retailers)
- Number of Leads (Consultative Services)
- Number of Newsletter Sign-ups (Blog)
- Number of Downloads (Sales or Blog)
- Number of Minutes watching a video (Blog)
Figure out what your conversion rate is, and realize that there is value in the percentage of non-conversions due to later visitations.
Set goals for conversions on your site through Google Analytics. This video explains how. It will also show you how to link your Adwords account to your Google Analytics account. This will allow you to measure the effectiveness of paid traffic on your website. You can watch the traffic flow to see what each visitor does before converting. This lets you see what is working and what's not.
If you don't have the time to do the planning and analysis yourself, BetterBizWorks can manage everything for you. Give us a call at 212-904-0020. We would be happy to help you.
Google Currents
Google Currents is a great app for viewing magazine or e-zine subscriptions. I recently added this to my arcos tablet and it works great. The app runs smooth. It's visually appealing and has dozens of excellent free subscriptions to get you started. google Currents offers a good start. Hopefully there will be more subscriptions soon. Check out the video for more info.
SI Computer Hospital has Launched It’s New Website
CPU Computer Parts Unlimited, Inc. has Launched it’s new wesbite at www.sicomputerhospital.com . Your Local Full Service Staten Island Computer Repair/Laptop Repair Experts!
CPU Computer Parts is located at 1957 Victory Blvd., in the heart of Westerleigh in Staten Island, New York. Their quality service will make them your Computer Techs For Life! They offer Local personalized repair service on PCs, Laptops, Notebooks & Apple Macs to businesses and residents of Staten Island, New York. Stop down to visit them or call for an appointment. 718-816-4111
Website Design on Staten Island
BetterBizWorks, LLC provides superior website design and Internet Marketing to Companies on Staten Island. If you have a business on Staten Island and you're thinking of creating a web presence you you show call us and set an appointment to see why more businesses turn to us for a new website , and or internet marketing. At BetterBizworks we offer websites with or without an Internet marketing package. This allows you to choose to build a website a la carte or with a marketing plan built in, which we will review later on in the article. First lets go over what makes our websites better than what the majority of other web designers offer. first we have offices located in Staten Island on Victory Blvd and in Lincoln Park NJ. this allows us to physically meet with our customers all over the NY and NJ metro region. We offer websites that contain their own content management system, which means that the business owner or their employees can change and edit the body of their own websites anytime they want. We offer our expertise if you want us to manage everything, but if you want something changed immediately you are free to change almost anything you like, with little knowledge of how websites work. We offer free training and workshops on content management, Internet marketing and search engine optimization for our customers. We believe that knowledge is the key to successful web marketing and we're not afraid to share our methodology with our customers. there's no smoke and mirrors to promoting your website. That's why we offer free seminars at local public meeting places and our offices on a regular basis.
For websites that don't require a real time shopping cart for retail sales, we usually offer WordPress based sites. WordPress is based on open source technology, which means that the source code for the website software is open to the public to modify, with certain stipulations. This allows programmers all over the world to improve the software as long as they send their modifications to the original creators and they make it available to the public. This allows WordPress website software to evolve at low cost. this emerging technology and cost savings can be passed on to website owners and that's one of the things that makes our websites so powerful. WordPress also has superior blogging capabilities to all other type of websites at the time of this writing. We believe that blogs are a great way to add meaningful content and interaction to your website. If used properly it can increase website ranking and create a superior website experience for your users.
We have a recipe book of plugins for WordPress that helps optimize your website for higher traffic, website ranking and user experience. Some of the plugins we add to your website, make for easier administration and make organizing and running your website easier creating cost savings and more profitability.
We pride ourselves on the fact that we have quality programmers that can customize websites to your specifications if needed. We have artistic graphic designers, and dedicated customer service personnel to make your website superior to the average website in the marketplace, with the support that every busy business owner needs and deserves. We are always available to answer your questions and make modifications as you need them. We go beyond by enhancing our service with added educational workshops to keep you abreast of technological changes in Internet advertising and website technology.
BetterBizWorks offers packages from small 3-5 page websites to websites with hundreds of thousands of pages. You can have us create a unique look and we can help you market your brand on the Internet once we've created it for you.
We offer retail websites with Real time shopping carts for those who require their customers to purchase right then and there. We can create sites for informational purposes, education, philanthropy or consultation. Whatever your desire we can create it the way that you need it.
Websites with merchant services that are integrated to your shopping cart are built on a regular basis. We offer integrated payment processing tailored to your needs. We also are knowledgeable in cyber security, so that you can be secure in the knowledge that our sites are compliant with the latest secure technology to keep your website and data safe.
Our technical capabilities allow us to create customer relationship management databases on the cloud, allowing businesses to organize their companies, sales and service from anywhere with an Internet connection. We can customize these database to suit your needs. these databases can work separately or in tandem with your website.
Once your website is built we don't abandon you. We happy to guide you through how to market your website on you own or we're here to help you with a custom marketing program provided by us.
When it comes to Search Engine Optimization and Internet Marketing we can offer you a wide variety of services from basic keyword optimization and content writing to manual link building, social networking, profile building, website submission, online ad management, affiliate program management and much more. we can offer you dedicated marketing people to run your Internet marketing programs or you can choose marketing packages or hourly rates for custom marketing. We make it easy to choose a marketing plan that fits you needs and budget.
If you're looking for a website call us and we'll help you plan a website that will keep up with the changing market. call 212-904-0020 or contact us.
Enhancing your visibility
In this video, Google webmaster Matt Cutts talks about a few techniques on how to enhance your web presence on USA Today's Talking Tech with Ed Baig and Jefferson Graham. To learn about some basic measures that you can take to increase the visibility of your business, watch the video below.
Steve Jobs Unfulfilled Dream: Destroying Android
It's no secret that Apple founder and innovator Steve Jobs had a major hatred toward the Android Operating Device. Android was initially released by Google's Open Handset Alliance in September 2008; however, it wasn't until the winter of 2010 that Jobs started to hold a grudge. During this time, the HTC Android was released and Jobs became furious as the new operating system was clearly based off of Apple's ideas. Toward the end of his life, Jobs made bold threats to spend all of Apple's money (40 billion dollars) in an effort to destroy the android. When former Google CEO Eric Schmidt broached the topic of settlement, Jobs stated that he would refuse all offers. To read more about Jobs' plan to destroy Android, click here to read a detailed article from SearchEngineWatch.com.
Promoting Your B to B Business Online
If you manage or own a business to business company, hopefully you know that your advertising dollars should get the most mileage online. The internet allows us to make connections quickly and easily on the web. Advertising, PR, exposure, presentations, videos, articles and blogs are easily at the fingertips of your most sought after porspects. I came across a google video that runs through the possibilities pretty quickly.
If you need some help getting the word out about your business. We can help. Give us a call 212-904-0020 or contact us.
What Is Google Wallet?
Google wallet allows consumers to store their credit cards, loyalty cards, gift cards and coupons on an app on their smartphone. Rewards coupons and offers can be processed through google wallet. al cards are put through as credit cards so you never enter a debit PIN number. This video we posted is a good basic training video for Google Walllet.
Backup Your Website Files
I come across many issues with business ownwers because they never thought about backup files of their website, or worse yet their previous web designer didn't have a backup before something went wrong. This leaves the business owner with nothing but a memory of a website. Many things can go wrong when it comes to your website and keeping a copy of those files can prevent a world of pain. Make sure your web designer keeps weekly backups of your site at a minimum. They should also keep multiple copies and keep a copy in more than one location.
If a hosing company has a natural disaster or goes out of business you can lose your data. Your web designer can also lose files due to storms, fire, etc. An ounce of prevention is worth a pound of cure. If you buy your website you should ask for a copy of the webfiles. Whenever changes are made get a copy or make sure your web designer has a copy stored in case something goes wrong. If you have a fallout with your website company you still have you website if you have a copy of the files.
Learn about Google Chromebook
Is it a laptop or a computer. Can I connect to the web. How fast does it start up? What about anti-virus? Where is my data stored? It's all here. Learn about Google Chromebook. It's different.
Print through the Cloud with Google Cloud Print
With Google Cloud Print you can print from where ever you are to where ever you want to print. Print at your office while you're at your home or visa versa. Soon there will be cloud ready printers but you can still most likely use your existing printer. This is a great application for enterprise solutions, small business, home office and more. Google allows you to print from your droid or even a mobile phone to an office printer, home printer or wherever you need to print. You need to load Google Chrome and set up Google Cloud Print. Watch the video to find out more.
Uploading an Image For Google Images
We get a lot of questions about Google images and how to upload images so they can be found on Google and Picasa, so we have enclosed a video on how to do so. If you want your images to be found by Google you don't actually load them to Google. Instead you use your website or Picase. Eventually Google will find them and display them through Google Images.The narrator of this video is the project manager for Google Images. Here it is.
While we're discussing photos we would be remiss if we didn't cover Picasa. Picasa allows you to collect and edit pictures, and create albums online. Picasa offers organizing, editing, tagging, mapping and sharing of photos too. You can organize your photos into groups. The video below shows some of the features in Picase 3.5.