With a smartphone in everyone’s pocket these days, it can be easy to question why you need a professional photo for your online presence. But, as a business professional, going the extra mile can make a huge difference. Hiring a professional photographer is a good step towards improving how you are seen as a potential [...]
As with most industries, real estate marketing has become all about the digital. Websites like Zillow and Redfin help agents get their listings out to more people. Now potential buyers can shop at their leisure from home, and make appointments to see the properties they want. One way that real estate agents can show off [...]
As the US gets back to business in Fall 2020, it is more important now than ever to have a website that people can find. Strong Search Engine Optimization (SEO) is vital for small businesses that may be struggling to keep up with a socially distancing world. This article will discuss strategies to help strengthen [...]
With many small businesses, including our own, having to adapt to working from home or having online meetings with clients, it is important to use an organization tool that fits your team’s needs. Milanote is an Australian-based web solution to your organization problems. We have recently started using it to keep our information organized between [...]
The COVID-19 pandemic has shown small business owners one thing, the need for an online presence. While many restaurants set up Seamless or Uber Eats in order to keep operating through the shutdown, many of these systems can take a huge chunk of your profits. The same problem can occur for retail stores. Some online [...]
As local and federal governments continue to enforce social distancing to reduce the spread of COVID-19, small businesses are at risk of losing customers. Reaching customers digitally is the best way to maintain customers during this time. With families staying home, how can you adapt your business to fit the needs of the self-quarantined? Contacting [...]
For many small business owners, it might seem hard to stay relevant online. There is a lot that goes into successful web presence online, but one of the primary ingredients is quality SEO. What is SEO, and how can it be channeled towards your success? What is SEO? SEO, or Search Engine Optimization, is an [...]
A helpful video from BetterBizWorks to show you how to post your own articles on your Wordpress website. We also offer marketing services that include writing blog articles for our clients. Posting quality content that engages potential customers on your blog page is a great way to boost your web presence.
When you are looking to build an online presence for your business, the first step is to choose a platform to build your website. WordPress websites make up around 30 percent of all websites on the internet; while Squarespace only holds about 2 percent. WordPress is build to be both user-friendly and adaptable, while Squarespace […]
Schema is a new form of Search Engine Optimization (SEO) that helps websites read your information with ease. Schema is a relatively new markup system that can be added to your website. Like other forms of SEO, Schema adds code to the website that helps a search engine site like Google, Bing, or Yahoo find […]
Social media strategy is key to having a good following and gaining more business in the long run. Developing a digital marketing strategy that fits your business and reflects its style is vital to social media growth. With the following tips, you can create more eye-catching, memorable, and more engaging posts for Facebook or Twitter. […]
Over its course of seven years, Instagram has become one of the most popular social media platforms. This outlet is used for professional marketing, as well as to reach a personal audience. Instagram has quickly become a main outlet for advertising. Here are our best tips for businesses taking advantage of Instagram. Instagram Business You’ll [...]
The marketing world is constantly growing and changing. If your business doesn’t keep up, it can fall behind. It is crucial for small business owners to ensure their company is in the best shape it can be, while staying up to date with the times. High ranking in search engines- One essential step in running [...]
Apps are extremely present in today’s business world. They are widely useful to the company, as well as the consumer. Apps are a great tool for entrepreneurs to take advantage of today’s technology, to stay organized, and up to date. Google Drive- Google’s new drive app, docs, allows users to transport and edit files from [...]
When it comes to marketing your business, finding the right amount, and type of content that is right for you and your business can be important. Putting that content out onto the web for your audience, your potential clients, is vital to maintaining a growing online presence for your business. This type of creation-based attraction [...]
The use of video in online marketing has been growing exponentially. Videos allow for a company to present itself in a new light, and create a more personal connection with the consumer. But what about the B2B companies? Videos can be an incredible avenue to attract potential clients, keep old ones returning, and help inform [...]
A website is an essential part of any small business. Not only is it a reflection of your company, but it’s purpose is to inform, make sales, and draw attraction as well as attention to your business. Target the proper audience with social media marketing. Use websites such as Facebook, Twitter, and Instagram. Post on [...]
Small businesses need websites to be found online, and to be represented in the digital marketplace. But with a blog on your website, you can reach a larger audience and develop a larger web presence. Blogs allow you to post content regularly, and speak about new innovations and exciting trends in your industry. But they [...]
Small businesses have the ability to tell the world who they are and what they do. The internet affords almost anyone a way to put themselves out there; but it can be hard not to be lost in the crowd. A quality, professionally made website that not only builds off of your business’ own style [...]
To keep up with the competition, innovation in marketing is needed. With smartphones as everyone's main source of information and online interaction, marketing is taking a more immersive turn. Immersive Marketing is all about getting the viewer involved - in more ways than retweets or comments. The ability to not only interact with your audience, [...]
