The internet is changing once again, with the evolution of new mobile products many people are looking at alternatives to standard web platforms. Among websites, Wordpress is one of the most common topping 17% of sites. This titan of the web industry is built to allow for easy use, dynamic visual flow along with interactive blogging and search engine optimization . Bootstrap, a new and growing website style, works to make the compatible for any device. While both run exceptionally well, they each have unique qualities that can be great for any business website.
Wordpress is good for anyone, especially if viewed from a large screen system, such as a tablet or computer. Themes for Wordpress are more conceptual and visually appealing than Bootstrap. It can have a more 3-dimensional curvature than it’s counterpart. Bootstrap is much flatter and basic-looking than Wordpress. The high-end design of Wordpress makes it use up more memory when loading the pages of the website, which may be slower when loading on a phone or other mobile device.
Bootstrap, while equally as good, is best suited for smartphones or small-screen devices. Bootstrap’s dynamic design allows for the page and text to change size based on the viewing window. This is so that you do not need to side-scroll during the use of the site. Any pictures, text, or buttons on the website move in and out as the window size changes so that it is impossible to side-scroll, but scrolling up and down is imperative to the use of the site. Bootstrap uses less memory to load than wordpress does, so it could be better for loading on a mobile device that would take longer to load than if it were on a computer with better connection.
To discuss which web platform would work best for your business, and what we can do to make your business a fantastic, customized website, call us at 212-904-0020 to set up an appointment.
Beginning to market your business can be a challenge, if you don’t know where to start. Marketing online is not just about making a website, or forming a facebook page. Whether posting pictures, videos, or articles for your business, you need to know what look, demographic, and format you should have. Here are ten basics to online marketing you need to kick off your business on the web.
Know Your Enemy:
Find a target audience for your company. Knowing the worries, values, and troubles of the demographic can help establish a basic connection with the people you are focusing on. If your company aims towards married women between 30 and 45, they focus more on the welfare of the family, education, and safety. They may also use social media sites or read articles on parenting sites. Having information such as this can aid in how you form your marketing campaigns, so that they address their views, lives, and frustrations so they look to your product or service.
Understanding the Vibe:
No matter what product or service you are providing, you need to figure out what look and feel you want to send out while marketing your business. If you have a beauty salon, you will most likely have a feminine and chic look, with earth tones for the background. If you promoting a restaurant, the feel should be warm and inviting, with pictures of your food to make people want to go there. Either way, the colors, messaging, tone, color palette, and logo should have a connection to your business as a whole. Having an all red site while your logo colors are blue and green may not be the best choice. The brand elements of your business form not only the theme of the site, but also the feeling you want to send to potential clients or customers that see it.
Having A User-Friendly Website:
Part of having a professional-looking website is making it easy to navigate for everyone. Put the phone number for your business in a clearly visible, and obvious spot, such as the top or sidebar. Along with the phone number, an email address and business hours should be easy to find and available to all site visitors. Having a clean, focused design can make it much easier for the consumer to use. If all the information on the website is scattered, it may be hard for your customers to find what they need. Keep updating the content on the site as news comes up, such as a new item on the menu, deals and special offers, or information on a topic that pertains to the site.
Keep Them Coming Back:
To keep current customers with you, and bring in new ones, you should publish new and relevant content that your customer base would like. A hair salon may write about a unique hairstyle, a new member of the staff, or a hair product that they just began to offer. Whether you want to establish a blog page on the site, or just put up posts on the homepage is up to you. Posting a new article every 2 weeks can keep readers coming back for more. Consider posting the articles on a social media site as well, because it can be shared by readers. This allows for your followers friends to see your article. They may, in turn, become followers themselves.
Strength Through Social Media:
Social media can be an easy way to connect to potential customers, and keep in touch with your current ones. It is important to get on the right social media for your business based on what you do, sell, and the demographics that you aim for. Hair salons and remodeling contractors might use Pinterest because the user base of it is mostly women. Pinterest is also popular for showing pictures, so it can be a good way to show off a finished kitchen, or hair style. Facebook may be a better option for restaurants and diners, because it allows for a large amount of text to give out information on specials or events. Pictures can be put up on Facebook as well, so a picture of a new menu item can go out to your customers. Only 5.4% of Facebook’s users are below the age of 18, so this caters to the adult and family base that restaurants go for. In fact, 15.6% are age 55 or above. Figure out which social media sites will offer the best connection to your customers, whether current or potential.
Consider making a mobile version of the site, in addition to the standard style. With the growing use of smartphones, this can be a huge plus. The mobile version should offer the same information as the standard version. A phone-friendly website might have a map function, or a click-to-call option. This adds to the chances of being contacted by people who are in need of your services.
Email blasters are used to send out mass emails to customers who have signed up. It allows you to send information to all of your clients and offer special deals to have them come back. Coupons, announcements, hints, offers, and more can be sent to all of the customers who have signed up. Email marketing vendors such as MailChimp or Constant Contact can be used to set up an email blaster easily and keep you connected, organized, and ready to send out a mass email. Just make sure you stay within the U.S. Federal trade laws and keep from sending emails to customers who leave or refuse the email blasts.
Search Engine Connections:
Getting information out to the world is very easy in the age of the internet. The best way to get your name out there is by using search engines. SEO (Search Engine Optimization) is a great way to do this because it adds keywords to organize where your website should appear when someone searches. It is based on what keywords the searcher is using, such as the service or product they want, what location they are in, et cetera. You want your site to come before all the others, so use multiple, keywords that are relevant to the purpose of the business.
Using Online Business Listings:
An online business listing is a great way for you to put your business, and website, out for consumers to find. Directories such as Google Places, Yelp, and Yahoo! Local can bring local customers to you. Many listings are connected to Google or Apple Maps, so people using the map service can find you easily. Make sure that the information on your listings are correct.
See What Works for You:
Which marketing tactic works the best for your business? Are customers opening your emails? Find out what is bringing you the most new customers. This is important, as it tells you where to continue spending your time and money. Remember that you probably won’t get a huge influx of new customers on the first day. It may take a while, but once established, a fully functional marketing set-up can really benefit your business.
When it comes to your website, the design is important to receive traffic and survive. Research has shown that first impressions are very influential for a company and their website. A consumer’s first impression takes approximately seven seconds of viewing a websites homepage. If a website contains a poor design, consumers will perceive it as a bad reflection of the company itself.
There are a number of excellent companies that have not prospered because they have badly designed websites. One of the main reasons why this happens is because too many business owners work on their websites without any assistance or training.
In order to generate a tailored website that involves your brand, you need to hire a professional web designer. Though this might be seen as an extra business expense, the pay-off is substantial.
The main goal is to find a web designer that recognizes your vision for the website and has the expertise to make it a reality. The most successful online businesses and websites have designers because they know the importance of having one. Instead of seeing it as an expense, you need to know it’s a business investment that pays.
When it comes to designing a website it is essential to consider everything from the font size to ad placement and page layout. You want your website to stand out against your competitors by looking and operating better. Today’s trend is a cleaner flat design that brings attention to your product or service. You want a fast loading with all your links correctly working and easy to recognize. The design should funnel your prospect toward the transaction instead of away from your website.
Hiring a professional to create your website will make a substantial difference to the success of your website. In order to succeed and rise above the rest you must have a professionally designed website that builds your brand.
Dr. Rodriguez has been practicing on Staten Island since 1995 and is located at 2375 Richmond Ave. Besides private practice, he has also maintained his position of Attending Dentist at Lutheran Medical Center. This has allowed him to supervise and teach young dentists, while helping to bring quality dental care to the people of Sunset Park. His past and present affiliations include The American Dental Association, Academy of General Dentistry, Clinical Director's Network, Xaverian High School Promise Fund Committee, and Our Lady Star of the Sea Parish Men's Association. He is committed to taking continuing education courses each year in implant dentistry and orthodontics. Contact us at perfectsmilesi.com
Air Masters Heating and Air Conditioning has been serving Staten Island & Brooklyn with superior customer service since 1990. We are located at 1935 Richmond Terrace Staten Island, New York. We are authorized Trane Dealers and we do most of the heating and air conditioning installations and servicing for Staten Island's Home Depot stores. Air Masters installs and maintains residential and commercial systems throughout th NYC Area. Air Masters has trained technicians available 24/7 for your convenience. Contact us at our website http://airmasterssi.com/
Crown Palace Restaurant on New Dorp Lane in Staten Island has a new look, but that’s not all. The management at Crown Palace has renovated the whole restaurant. Every room has been upgraded from the main dining area to the bar and catering rooms. They offer the same great service and traditional chinese food, but they’ve also added a Sushi Area with a new Sushi Chef, along with Sushi and Japanese specialties. Crown Palace Restaurant caters on premises or off. They have quality food at great prices. Come and visit or check out their take-out menus online at www.crownpalaceny.com
Uncle Louie G’s offers delicious ices and ice cream to satisfy your sweet tooth. Uncle Louie G’s has an assortment of ices and ice creams ranging from yummy banana, black raspberry, bubble gum, birthday cake batter, and cappuccino, to the common favorites chocolate and vanilla. The excellence of Uncle Louie G’s ices and ice creams have been maintained over the years and endorsed by the establishment of over 30 stores in eight separate states. The ever growing number of highly satisfied customers and the continuing happy success of Uncle Louie G’s stores attest, there's no stopping a good, and mouth-watering, treat! They do parties and events in your area.
There are business opportunities available. For more information go to www.unclelouiegee.com
BetterBizWorks offers Online ordering on Restaurant Websites.
Mr. Sushi Online is the place to order delicious Japanese sushi. They offer a large assortment of rice rolls, healthy salads, hot soup, and combination meals for any craving. Can’t wait for dinner? No problem. Mr. Sushi provides a variety of lunch specials from Bento Box Specials to Simple Lunch combos. To place an order now, go to www.Mrsushionline.com or call 973-831-4555. Mr. Sushi is located at 298 Wanaque Ave. Pompton Lakes, NJ 07442.
*Mr. Sushi delivers to Pompton Lakes, Pompton Lakes, Pompton Plain, Riverdale, Haskell, Wanaque, Bloomingdale, Wayne, Butler, Pequannock, Kinnelon, Bloomingdale, Franklin Lakes and Oakland.
BetterBizWorks has built a new website for HD Drain Cleaning.
For $99.00 plus tax, HD will clean your clogged drain. They specialize in solving your sewer and drain clog. If HD can’t solve your problem you don’t pay. HD Drain Cleaning guarantees that you will be a satisfied customer. They service both residential and commercial clients in Staten Island, Brooklyn and New Jersey. HD technicians are courteous, punctual and competent. Feel at ease that HD’s service technicians use the correct snake and have the knowledge to solve your sewer or drain stoppage quickly and efficiently and in a professional, clean manner. HD leaves no evidence that you ever had a backup, and you will be left with a clean, flowing drain. HD Drain Cleaning is available 24 hours a day and 7 days a week including holidays. For more information go to http://hddraincleaning.com/
· Snake Main Sewer Line stoppages
· Unclog Kitchen & Bathroom Sink Drain Lines
· Tub/Shower Drain Cleaned
· Toilet Clogs/ Stoppages
· Floor Drains/ Roof Leaders/Sump Pump Lines
The Forest Avenue Business Improvement District (BID) supports businesses on Forest Ave while making the avenue a shopping destination for all Staten Island. BID’s primary purpose is to increase business on Forest Ave. Forest Avenue merchants and property owners choose to be a part of a collaborative effort to provide services and sponsor special events. This is what unites them as a Business Improvement District. All services provided by the BID are the result of investment by the merchants and property owners within the BID. Forest Avenue Bid supports businesses on Forest Avenue while making the avenue a shopping destination for all Staten Island. Remember-Successful Businesses Make Great Neighbors!
The Forest Avenue BID attracts new shoppers by:
Getting the word out about Forest Avenue via a carefully planned advertising program.
Providing additional sanitation services to make Forest Avenue shine.
Throughout the year, organizing special promotions such as the Holiday and Spring Festivals.
Removing graffiti from fire hydrants, parking meters, street signs as well as commercial buildings and roll-down gates along the BID.
Providing new side-opening trash receptacles and identity banners.
Illuminating Forest Avenue during the holiday season.
For more information go to www. http://www.forestavenuebid.com
What is search engine optimization and what does it mean to you as a website owner. I came across this video on the basics of SEO, that I think every webmaster should know about. This video by Lee Lefever does a great job of explaining the basics to website newbies. The most import thing to know is the content is most important. Tricks only work for the short term if your're lucky. Quality is king.
This video uses a book website as an example.It shows you a few tips on what ingredients make of good search engine optimization. The words you use are important to search engines, but serving up quality content to your customers is key. Page titles should describe what is on the page. These titles should be precise. Inbound links can be important if they are from reputable companies. Buying links is not a good move for the SEO of your website. Check out this video for more information. Give us a call 212-904-0020 or Contact Us.We're happy to help.
If you're looking for the most authentic 'old world foods' your search ends at Andy Pasta Ltd. Long time members of the specialty food industry, the D'Antuono family has been responsible for introducing a slew of authentic old world imports from countries including Italy, France, Germany, the Netherlands, the U.K. and many others. Andy Pasta Ldt. is the online version of a boutique cheese and specialty shop and the ability to order and ship these products nationwide makes a truly special experience as these European specialties are rare and thus difficult to find in the United States. Cheeses, cured meats, oils, vinegars, honeys, jams, sweets and other delicacies are all offered on the website. Just in time for the holidays, Andy Pasta also offers pre-packaged gift boxes with flat rate $9.95 shipping within the 48 contiguous states. To indulge in one or many of the products offered by Andy Pasta, visit their website by clicking here.
Charles DiBartolo, President of BetterBizWorks was featured in the Staten Island Advance with Google’s Vice president, Susan Molinari attending a convention hosted by Google. The event, called “New York Get Your Business Online,”was held on Tuesday at the Hilton Garden Inn, Staten Island. According to statistics, over 53% of small business owners have yet to build websites for themselves making it difficult to obtain potential clients who go to the web to find out more information about different businesses. Google wanted to help these businesses grow by giving the opporunity build web presence while also providing tips to help promote their respective businesses. To read the full article, click here!
Google Adword developers have just announced that users will be unable to access their Google Adword accounts between the hours of 1PM and 11PM on Saturday, September 22nd. While ads will still run properly during the period, users will not be able to view their account information or change their ads. Google Ads developer Kevin Winter states that the changes are "necessary to keep adwords and DFP running smoothly." To learn more about Google Adwords Downtime, visit this link.
If you have registered your domain with GoDaddy or have a website hosted there. You could be having difficulty accessing your site. We have had a few customers that have their domains registered there and are having some issues. It has been reported that Godaddy's Servers were hacked by Anonymous. If you need guidance feel free to call us or Contact Us.
If you're starting a business today, you need to consider the type of website you want to represent your company. Are you looking to establish your brand? Building your brand will help potential customers recognize your business and its purpose. The design of your website should attract new prospects and funnel them towards measurable transaction .This measurable transaction could be the purchase of a product, the completion of a contact form, or subscription, etc. Tracking your website traffic and comparing it to the number of measurable transactions will allow you to Measure your ROI (Return On Investment) Setting up a website should be an investment, not a cost.
Websites are so important. What is the best way to choose how to get your website built?
Should you build a website yourself or have it done professionally?
Which of the two would be better for your business?
It all depends on how much you are willing to invest in your business to be a leading competitor in your specific market. With the decisions you make, there are bound to be benefits and drawbacks that come with it, deciding to build your site yourself or hiring someone is no different. Some of the benefits from building your own website would include:
Just as easily you can find the pros of "do it yourself" web building you can find the cons:
You may find that building your own website is the way to go after considering what you will be expecting out of it or you may find it to be overwhelming after considering your options. Don't forget, besides building your own website, you have another option. Just like creating your own site hiring a professional has pros and cons:
When looking for the negatives, you'll find:
Regardless of the methodology you choose we wish you luck in your online endeavors. If you choose to have your websites professionally done, please consider Better Biz Works, You'll have a professional designers and programmers that will work with you to create a positive effective message that can increase revenue. We can help potential customers find your site by helping you increase web traffic ad sales. Feel free to contact us, or call 212-904-0020