Pack 2 Cubscouts Staten Island
Staten Island's cub Scouts Pack 2 of Staten Island has launched it's new website. BetterBizWorks is proud to donate this site to this organization that does so much for young boys on the north shore of Staten Island. Their website is at www.sipack2.org Pack 2 cub scouts of Staten Island meet at the Emanuel Union Church at:
693 Jewett Avenue
Staten Island, New York 10314
718-448-1584
911 Wildlife Control
911 Wildlife Control specializes in the humane removal of raccoons, skunks, possums, rodents, birds and critters that you usually don't want to share your residence or business with. New customers get 10% off. Visit their new website at www.911wildlifecontrol.com If you want animals removed from your premises, this company can help. Give them a call at 888-928-2668. They have service 24 hours a day, seven days a week.
Happy New Year Staten Island
Here is a humorous look at 2011. We experienced a few funny things in the midst of our depressed economy, well worth taking a look at for a laugh.
Goodbye 2011 Hello 2012!
We have been posting Google’s Zeitgeist year in review. For the United states, our year in review seemed fairly even keeled. While other countries have experienced devastation, adversity, revolution and more our claim to fame is a few pop icons dying, eliminating Osama Bin Laden, occupy wall street, ending our space program and the troops coming home. Here is the year in review. Happy new Year from Better Biz Works. Here’s to a better 2012!
Happy Holidays from BetterBizWorks
The staff at BetterBizWorks, LLC wishes you a Happy Holiday Season.
Planning Your Website (A Winning Strategy)
When planning the layout for their website, most companies add too much content, in an effort to educate the consumer. Some try to be everything to everyone. They listen to customer feedback. Unfortunately the majority of customer feedback comes from the complainers and customers that have nothing better to do but critique your site. The opinion from this section of visitors is skewed and most likely not a true representation of what the average visitor thinks of your website. Yet it is the side that most companies listen to.
Please remember the original goal of your website. It was to drive business to your company. It wasn’t to satisfy the non buying opinionated public. Look at the number of visitors to your website. Look at their traffic patterns. If you are getting a conversion rate of 2.9 percent or better, you are doing better than average large business website. Small business comes in at about half that percentage. There could be many reasons for low conversion rates. Your customer’s opinions may or may not address the real issue.
Most business owners ad web designers start planning a website with the standard pages like:
- home
- about
- products
- services
- latest news
- contact us
The main reason is because this is what customers come to expect. The average website can be tweaked to be more original, just don’t go too far from the norm, or people won’t know where to go ad will choose to go to a more easier to navigate website. The real key here is to have a goal for every page. That goal should be to create some kind of customer interaction. Those interactions should work something like this:
Home Page
- learn about your services
- Look deeper into your company
- Leave a comment (Blog Website)
- Fill out a lead form or subscription (Consultative Website)
- Purchase a product (Retail Website)
About Page
- Feel good about your mission, history and morals
- Leave a Comment (Blog Website)
- Fill out a lead form or subscription (Consultative Website)
- Purchase a product (Retail Website)
We could go on and on page after page but the same expectations should be the goal for 90% of websites out there. If your goals aren’t one of the above something is wrong. Your goal shouldn’t be to send the consumer to your social networking webpage. That would be a complete failure unless you’re just trying to build an image. If you are the end result should still be a transaction of some type which social networking don’t do as well as your website should. Other goals should include encouraging customers to come back or recommend their friends. They could include education if you are a blogsite or a site that requires education before buying. Please remember the ultimate goal is the transaction and a higher conversion rate.
Resource pages are nice but they shouldn’t steer your customer away from you. It should encourage them to utilize your expertise in the industry. There are some exceptions, but remember the goal of our resource pages should still encourage some type of transaction or they are an exit strategy for customers to leave your website and go elsewhere.
Give the customer an opportunity to purchase your products easily. Many people have a tendancy to undersell so they don’t look pushy. The site that undersells can lose the customer. Find the right mix by watching your conversion rate. Your opinion of the sales process should be run by your conversion rate, not your personal opinion.
When planning content for their website, most companies add too much content to their website. They try to be everything to everyone. They listen to customer feedback. Unfortunately the majority of customer feedback comes from the complainers and customers that have nothing better to do but critique your site. The opinion from this section of visitors is skewed and most likely not a true representation of what the average visitor thinks of your website. Yet it is the side that most companies listen to.
Please remember the original goal of your website. It was to drive business to your company. It wasn’t to satisfy the non buying opinionated public. Look at the number of visitors to your website. Look at their traffic patterns. If you are getting a conversion rate of 2.9 percent or better, you are doing better than average large business website. Small business comes in at about half that percentage. There could be many reasons for low conversion rates. Your customer’s opinions may or may not address the real issue.
Most business owners ad web designers start planning a website with the standard pages like:
- home
- about
- products
- services
- latest news
- contact us
the main reason is because this is what customers come to expect. The average website can be tweaked to be more original, just don’t go too far from the norm, or people won’t know where to go ad will choose to go to a more aesir to navigate website. The real key here is to have a goal for every page. That goal should be to create some kind of customer interaction. Those interactions should work something like this:
- Home
- learn about your services
- Look deeper into your company
- Leave a comment (Blog Website)
- Fill out a lead form or subscription (Consultative Website)
- Purchase a product (Retail Website)
- About
- Feel good about your mission, history and morals
- Leave a Comment (Blog Website)
- Fill out a lead form or subscription (Consultative Website)
- Purchase a product (Retail Website)
We could go on and on page after page but the same expectations should be the goal for 90% of websites out there. If your goals aren’t one of the above something is wrong. Your goal shouldn’t be to send the consumer to your social networking webpage. That would be a complete failure unless you’re just trying to build an image. If you are the end result should still be a transaction of some type which social networking don’t do as well as your website should. Other goals should include encouraging customers to come back or recommend their friends. They could include education if you are a blogsite or a site that requires education before buying. Please remember the ultimate goal is the transaction and a higher conversion rate.
Resource pages are nice but they shouldn’t steer your customer away from you. It should encourage them to utilize your expertise in the industry. There are some exceptions, but remember the goal of our resource pages should still encourage some type of transaction or they are an exit strategy for customers to leave your website and go elsewhere.
Give the customer an opportunity to purchase your products easily. Many people have a tendancy to undersell so they don’t look pushy. The site that undersells can lose the customer. Find the right mix by watching your conversion rate. Your opinion of the sales process should be run by your conversion rate, not your personal opinion.
Adsense on Your Website for More Revenue
Adsense is used by websites all over the world for additional revenue. Adsense allows Google to post ads on your website that results in revenue to the website owner, every time someone clicks on one of these ads. It’s easy. It works and it’s a great way to monetize your website, quickly and efficiently. If you would like to put ads on your website, and you want an easy way to get automatic checks from Google. Adsense may be the answer. We can add Adsense to your website or we can create a website to help you generate revenue. Contact us to find out more.
Take a Look at Dr. Janeen Miraglia’s New Website!
Dr. Janeen Miraglia is a physician qualified to care for both children and adults. Because Dr. Miraglia is board certified in both Pediatrics and also Internal Medicine, she embodies the skills, experiences and knowledge to care for an extensive array of patients. With an office located in Millburn, New Jersey, Dr. Miraglia services patients from the towns of Livingston, Summit, Maplewood, Short Hills and Union. To learn more about Dr. Miraglia and her expert care, visit the new website by clicking this link!
Refine Your Website Marketing
Most business owners I speak with aren’t clear on what their business goals are for their website. They know they want more customers. For the most part they have created an extension of their business card online, but they haven’t set up a blueprint for how to funnel the visitor into:
- Providing lead information
- Making a Purchase
- Signing up for a Newsletter
- Engaging in performing a planned specific action
In order to set up a blueprint you need to answer the following questions
What Kind of transaction are you looking to create?
- Purchases (Retailers)
- Leads (Consultative Sales)
- Newsletter (Blog)
- Engagement (Blog)
Measure your success on Google Analytics though:
- Dollar Value of Purchases ( retailers)
- Number of Leads (Consultative Services)
- Number of Newsletter Sign-ups (Blog)
- Number of Downloads (Sales or Blog)
- Number of Minutes watching a video (Blog)
Figure out what your conversion rate is, and realize that there is value in the percentage of non-conversions due to later visitations.
Set goals for conversions on your site through Google Analytics. This video explains how. It will also show you how to link your Adwords account to your Google Analytics account. This will allow you to measure the effectiveness of paid traffic on your website. You can watch the traffic flow to see what each visitor does before converting. This lets you see what is working and what’s not.
If you don’t have the time to do the planning and analysis yourself, BetterBizWorks can manage everything for you. Give us a call at 212-904-0020. We would be happy to help you.
Google Currents
Google Currents is a great app for viewing magazine or e-zine subscriptions. I recently added this to my arcos tablet and it works great. The app runs smooth. It's visually appealing and has dozens of excellent free subscriptions to get you started. google Currents offers a good start. Hopefully there will be more subscriptions soon. Check out the video for more info.
Acuphysio’s New Look
Are you looking for an alternative therapy that can help alleviate your pain, restore your health in a natural way without any side effects? Are you looking for a therapy place where you can be treated by the same therapist who was trained in both western way and eastern way? Or are you looking for a wellness program where you will be treated as a whole person? If you answer yes to any of the above questions, then Acuphysio is definitely your choice.
VTiger CRM Database Demo
BetterBizWorks builds custom databases for Sales and CRM. We also offer lower cost open source databases like VTiger CRM. Open Source mean that the code of this software is open instead of proprietary. Using open source databases has many advantages including periodic upgrades, your choice of many available that are able to upgrade and or customize your system, ease of use, forums and groups for free help and much more. I found a video that shows a demo of a standard VTiger database. these databases can be customized to your liking. Take a look at some of the features that are offered here.
Top 10 Business Mistakes
Every once in a while business owners and managers need to stay focused in order to keep their business growing. Every once in a while we need to go back to basics and tune up our business. I came across this video that explains the top 10 business mistakes that business owners make. Take a look at this video and see what you are doing right and what you might improve. If we're not improving we're falling behind. Good luck with you business.
Some of the tips in this video include:
- Thinking too small or big
- Loosing focus or drive
- Taking on too much by yourself
- Sacrificing your personality
- Not tracking your advertising
- Investing too much in one client
- Going against instincts
- Lacking Community involvement
- Poor employee management
- Trusting that signed contracts will be honored
A few tips that have helped me:
- Write a business plan
- Ammend that plan as needed
- Conduct brain storming sessions with respected professionals
- Set goals and follow up as needed
- Utilize business services to your advantage such as SBDC, SCORE, Local Chamber of Commerce, Free Seminars
Owning and running a business takes lots of work. You have to keep improving aspects of the business or you can fall behind your competition. Bookmark this site and sites like it to collect fresh business ideas. New concepts don't have to be your own to help your business. A wide variety of fresh ideas can be helpful.
Fixing Your Listing on Google Places
We encourage our customers to list their busienss on Google Places. Unfortunately not eveyone puts all of their information on correctly the first time they enter it. Google has been a little slow to respond to corrections on Google Places lately, but they are improving it. This video shows you how to make a correction on an existing listing. Good Luck!
SIEDC Awards Dinner
Better, LLC had the pleasure of attending the IDC Awards Dinner at the Vanderbuilt on Staten Island. The IDC give out awards to what it considers the movers and shakers of Staten Island. they had a great turnout. ram Cherukuri was honored from NY Fragrance, Inc. His business history was an inspirational success story for anyone looking to start a business in NY. The South Shore Rotary was also honored. Councilman Vincent Ignizio was also given an award. Raymond Masucci From Raymond Homes, Inc was given the final award. Chris Williams of Williams Eyeworks was there. He invited us as his guest. There were 5 or 6 restaurants at the cocktail hour offering a sampling of their fare. All in all it was a good night. We thank Charlie B., from NYCArtCypher for his production of the video.
SI Computer Hospital has Launched It’s New Website
CPU Computer Parts Unlimited, Inc. has Launched it’s new wesbite at www.sicomputerhospital.com . Your Local Full Service Staten Island Computer Repair/Laptop Repair Experts!
CPU Computer Parts is located at 1957 Victory Blvd., in the heart of Westerleigh in Staten Island, New York. Their quality service will make them your Computer Techs For Life! They offer Local personalized repair service on PCs, Laptops, Notebooks & Apple Macs to businesses and residents of Staten Island, New York. Stop down to visit them or call for an appointment. 718-816-4111
804 Cafe has Launched It’s New Website
BetterBizWorks, LLC is proud to announce the launching of 804 Cafe's new website. 804 Cafe is an informational website with news and events involving Local 804. It is a sounding board and current event platform for it's Union Members. We wish them luck on their new vwnture of keeping members up to date on the events that involve them.
Website Design on Staten Island
BetterBizWorks, LLC provides superior website design and Internet Marketing to Companies on Staten Island. If you have a business on Staten Island and you're thinking of creating a web presence you you show call us and set an appointment to see why more businesses turn to us for a new website , and or internet marketing. At BetterBizworks we offer websites with or without an Internet marketing package. This allows you to choose to build a website a la carte or with a marketing plan built in, which we will review later on in the article. First lets go over what makes our websites better than what the majority of other web designers offer. first we have offices located in Staten Island on Victory Blvd and in Lincoln Park NJ. this allows us to physically meet with our customers all over the NY and NJ metro region. We offer websites that contain their own content management system, which means that the business owner or their employees can change and edit the body of their own websites anytime they want. We offer our expertise if you want us to manage everything, but if you want something changed immediately you are free to change almost anything you like, with little knowledge of how websites work. We offer free training and workshops on content management, Internet marketing and search engine optimization for our customers. We believe that knowledge is the key to successful web marketing and we're not afraid to share our methodology with our customers. there's no smoke and mirrors to promoting your website. That's why we offer free seminars at local public meeting places and our offices on a regular basis.
For websites that don't require a real time shopping cart for retail sales, we usually offer WordPress based sites. WordPress is based on open source technology, which means that the source code for the website software is open to the public to modify, with certain stipulations. This allows programmers all over the world to improve the software as long as they send their modifications to the original creators and they make it available to the public. This allows WordPress website software to evolve at low cost. this emerging technology and cost savings can be passed on to website owners and that's one of the things that makes our websites so powerful. WordPress also has superior blogging capabilities to all other type of websites at the time of this writing. We believe that blogs are a great way to add meaningful content and interaction to your website. If used properly it can increase website ranking and create a superior website experience for your users.
We have a recipe book of plugins for WordPress that helps optimize your website for higher traffic, website ranking and user experience. Some of the plugins we add to your website, make for easier administration and make organizing and running your website easier creating cost savings and more profitability.
We pride ourselves on the fact that we have quality programmers that can customize websites to your specifications if needed. We have artistic graphic designers, and dedicated customer service personnel to make your website superior to the average website in the marketplace, with the support that every busy business owner needs and deserves. We are always available to answer your questions and make modifications as you need them. We go beyond by enhancing our service with added educational workshops to keep you abreast of technological changes in Internet advertising and website technology.
BetterBizWorks offers packages from small 3-5 page websites to websites with hundreds of thousands of pages. You can have us create a unique look and we can help you market your brand on the Internet once we've created it for you.
We offer retail websites with Real time shopping carts for those who require their customers to purchase right then and there. We can create sites for informational purposes, education, philanthropy or consultation. Whatever your desire we can create it the way that you need it.
Websites with merchant services that are integrated to your shopping cart are built on a regular basis. We offer integrated payment processing tailored to your needs. We also are knowledgeable in cyber security, so that you can be secure in the knowledge that our sites are compliant with the latest secure technology to keep your website and data safe.
Our technical capabilities allow us to create customer relationship management databases on the cloud, allowing businesses to organize their companies, sales and service from anywhere with an Internet connection. We can customize these database to suit your needs. these databases can work separately or in tandem with your website.
Once your website is built we don't abandon you. We happy to guide you through how to market your website on you own or we're here to help you with a custom marketing program provided by us.
When it comes to Search Engine Optimization and Internet Marketing we can offer you a wide variety of services from basic keyword optimization and content writing to manual link building, social networking, profile building, website submission, online ad management, affiliate program management and much more. we can offer you dedicated marketing people to run your Internet marketing programs or you can choose marketing packages or hourly rates for custom marketing. We make it easy to choose a marketing plan that fits you needs and budget.
If you're looking for a website call us and we'll help you plan a website that will keep up with the changing market. call 212-904-0020 or contact us.